How does a polished profile win jobs? House cleaner Paige Rounds worked with a team of Thumbtack experts to make her (already strong) profile into exactly what customers want to see. Here’s how polished photos and updated copy totally transformed Paige’s Thumbtack business.
“Our profile is so much stronger now. I wish I’d known how much of a difference changing your headshot or adding new photos could make. My business looks so legitimate.”
About this pro: Craft something skimmable, friendly — and spell checked.
A strong Thumbtack bio does more than just run through your business’s services — it gives your customer an idea of who will be knocking on their door. Balancing the two requires some calibration, and the advice of friends and pros with a fresh perspective.
Pros with bios under 600 words are hired 40 percent more on average than pros with longer bios. Paige’s bio is perfectly skimmable at just over 100 words. Right in her customers’ sweet spot.
“The franchise marketing folks at MaidPro helped us write our bio in the beginning. These days we keep it short and sweet, a mix of the personal and professional. I want to tie myself to the brand, but also show off who we are as people.”
See what customers are saying about your profile to write a bio that wins them over.
Headshot: From impersonal to polished.
Pros with a headshot are at a big advantage when competing for jobs on Thumbtack. Your headshot is the first thing a customer sees after submitting a request — their first clue about who you are and what you can offer.
“When you’re attached to a huge franchise like I am, people don’t realize that the business is actually just me and my brother and a small cleaning staff. Now, seeing me, they can connect the dots. This is the person I talk to on the phone. Seeing a professional-looking face adds so much legitimacy.”
Need a headshot? Take one that looks professional using your camera phone in 10 easy steps.
Q&A: Answering all the right questions.
Most house cleaners hear the same handful of customer questions. Do you offer recurring cleanings? What products do you use? Do you offer carpet cleanings? Are kitchen appliances extra? Paige’s updated Q&A focuses on 4 of her most frequently asked questions, so by the time her customer’s reach out they know what to expect — and are that much closer to hiring her.
“We didn’t have any of the Q&A section completed before the makeover. Now we focus on showing people how we’re giving them value for their money. Like details about the products we use and how our services stand apart.”
Here are a few things Top Pros wish they knew about filling out the Q&A section of their profile.
Photos and videos: Examples that speak for themselves.
The photos and videos on your Thumbtack profile tell a story about your work — the range, quality and types of jobs that you take on. Customers like to see your best work and examples of what they’ll be hiring — especially before and after photos of your most exceptional cleans.
Over 80 percent of pros who are hired on Thumbtack include at least one example of their past work.
“I should have taken professional photos so much sooner. Now my photos are professional and high quality — customers connect that in their minds with the caliber of my cleanings. I get so many comments on the photos of us working, so many likes on social media. People feel like they know us now.”
Check out this professional photographer’s secrets for showing your best work on Thumbtack.
More? Check out these 3 profile updates that every house cleaner should make.
